PONDSITES
Brentwood, Tenn.
(Contract web design, public/media relations, marketing support and communications)
Since November 2007
Self-employed: Design, maintain and provide content for business, personal and social websites.
- Extensive use of HTML, CSS, Dreamweaver, Photo Shop, Flash and Acrobat.
- Wrote press releases, marketed and promoted special events including three community reunions.
- Built and maintain website for social connection of former childhood residents of Monte Sano community in Huntsville, Ala.
JOHN MAHER BUILDERS, INC.
Spring Hill, Tenn.
(Builder of more than 1,500 homes in Nashville, Tenn. area)
June 2005-October 2007
Public Relations Director: Start-up position responsible for developing, implementing and managing communication and marketing support that helped increase revenue by approximately $30 million during tenure.
- Researched and developed overall communication strategy that improved and increased website presence for external marketing and internal communication; improved employee, customer and vendor relations with targeted public/media relations; increased advertising presence; improved and managed $130,000 in community involvement initiatives; created new and effective marketing support.
- Created, wrote, edited, designed and managed production of communication collateral including brochures, mailers, advertisements, newsletters, press releases, MLS listings, emails and website content.
- Researched, developed, designed and maintained five websites marketing company and products and two internal websites providing and substantially improving vital communication for production, sales and management staff.
- Planned and facilitated company internal and external events including media opportunities, Realtor presentations, company parties and community festival.
TEXAS EDUCATION AGENCY
Austin, Texas
(Agency responsible for regulating public education in Texas)
January 2000-June 2001
T-STAR Program Development Director: Managed, promoted, marketed, developed, scheduled, produced and hosted educational and professional development TV programming for public educators in Texas.
- Directly responsible for creating, developing, scheduling, managing and producing 250 hours per season of programming broadcast via network satellite to more than 1,000 Texas school districts.
- Produced and hosted two bi-monthly news magazine programs that promoted public education issues in Texas.
- Provided, wrote, and edited content for T-STAR Programming News, a five-times per year publication of T-STAR
BUSINESS HONORS PROGRAM – The University of Texas at Austin.
(Innovative honors degree program within prestigious UT Business School)
April 1998-January 2000
External Affairs Director: Managed marketing, public/media relations, student recruiting, alumni relations, corporate relations and fund raising that improved program stature and increased student applications by 25% during tenure.
- Created, developed, wrote, edited and produced communication collateral including recruiting brochures, information packets, alumni newsletters, magazine articles and website content for students, business partners and alumni.
- Organized, facilitated and participated in internal and external student and corporate recruiting events.
- Planned, organized and managed formation of 15-member Business Honors Program Advisory Committee of distinguished business leaders and alumni to provide guidance and funding for the program. Generated approximately $20,000 in initial funding.
KTBC-TV
Austin, Texas
(TV news and sports)
January 1989-May 1994
Anchor/Reporter/Producer: Coordinated, anchored, produced, reported, photographed and edited TV sports.
- Managed day-to-day operations of top-rated sports department; anchored and reported sports for top-rated weekday, midday and weekend newscasts; coordinated and produced live shots and special projects; shot and edited video tape; managed college internship programs.
- Reported on a wide variety of sports including: Dallas Cowboys and Houston Oilers training camps, regular seasons and playoffs; a wide range of major and small college sports; local human interest pieces ranging from high school sports to the everyday amateur athlete.
- Made public appearances and participated in community events that accomplished increased good-will for station in extremely competitive market.
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